According to USA Today, NBC is still trying to get ads for the Super Bowl. In what is seen as a sign of NBC's desperation, this year's Bowl will include a direct-response spot for Cash4Gold, the company you may have seen while flipping through the less popular cable stations: desperate customers are told to send in their grandparents' jewelry via a "secured envelope," and Cash4Gold will put small amounts of money in their bank accounts, if they have them.(1)
The 30 second spot involves MC Hammer and octogenarian Ed McMahon -- the latter shown seated behind a desk throughout the spot -- basically provide a tongue-in-cheek list of the ordinary and oddball gold items one could sell for cash. Hammer, for example, notes that he could sell a golden pair of his trademark puffy parachute pants, while McMahon considers selling a solid-gold commode.
Both McMahon and Hammer have experienced financial hardships in the past, Hammer, having gone through his millions in Hammer time and Mcmahon having battled foreclosure. This bond that makes them a good team for the commercial, according to the client.
"It's an American tradition to find entrepreneurial solutions to the most pressing challenges," said Howard Mofshin, president of Cash4Gold, in a statement. "[We] invented a new way to unlock the value of the stuff that we all have laying around the house, making it easier for hundreds of thousands of people to get by. That's the key message our spot brings to the Super Bowl audience."
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